Though B2C e-commerce is associated with shopping for consumer goods rather than for services, buying services can actually be more repetitive, and therefore a self-service portal comes as just the right thing for establishing long-term relations with customers.

Indeed, it brings savings and fuels customer satisfaction, but only if it’s designed to do so. Due to service providers’ specifics, custom-built portal solutions definitely outweigh out-of-the box customer portal software. So let’s have a look at the three questions on streamlining a service provider’s business with a custom B2C portal.

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