Your website should be more than just a pretty face. That said, it should also definitely be a pretty face. If no one ever notices the skin-deep beauty of your website, they will never come to appreciate any of its other, more enduring attributes. But beauty is more than skin deep. Eye-candy aesthetics are just one aspect of what makes a website beautiful.
Safety is a primary concern for any website. A venus flytrap is beautiful, but clearly unsafe. You don’t want your website to be a venus flytrap. Like beauty, there are many aspects to safety besides strong encryption. Here are a few aspects of safety that make your website more than a just pretty face: