Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.

In 2016 and beyond, developers will need to address many challenges to ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience. Here is a look at three major media-related challenges, and what developers can do to address them:

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