When I first read these statistics, I didn’t believe it was real. Amazon could have lost $1.6 billion in annual sales if this issue had not been addressed. Likewise, Mozilla increased their conversion rate by 15.6% because they improved their user experience by focusing on this one specific area. Let me ask you, what comes to your mind when you think about the user experience? How do you go about tweaking, monitoring and improving how your web page performs and achieves your intended results?

If you are in the business of building a website that not only looks pretty but drives key business goals, pay careful attention to what I’m about to share.

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