How to engage visitors? It is an age-old question that worries all website owners. Regardless of the type of project, sphere of work and target audience, all we want is to win over as many followers, readers, and potential clients as possible. Of course, the time-tested way of drawing users’ attention through interesting information still works well. Content is a king. However, a harmonious symbiosis between text and multimedia as well as relevance of the material should always be taken into account.

But if you want to break away from traditional patterns and surprise visitors with a memorable and unique user experience, there is another modern solution that is slowly but surely earning recognition among creatives. It has already taken its rightful place in the list of web trends of 2015. Creating a storytelling experience is a great way of addressing to your audience in a captivating manner. Thanks to the parallax effect, a bunch of interactive details, subtle motion and refined flat style that accompany almost every such project, the method has managed to produce fantastic results that leave no one indifferent. Today’s collection reveals dozens of fresh case studies to prove this.

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