When creating an ecommerce website a lot of time is given to the design of the home and product pages to ensure a customer can find and add a product to their basket as easily as possible. If the website can get the user this far then surely the customer will simply flow through the checkout without any issue.
Image credit: Gozalewis
I’m convinced that many simply position the checkout form within the same template used throughout the rest of the website, without giving any specific thought to it. Yet the checkout isn’t like the rest of the website and shouldn’t be designed as such. By the time the customer reaches the checkout they have finished browsing for a product and the only thing left on their mind is completing that purchase; the checkout should ensure this happens. So it’s time to put your checkout on a diet.