Running a successful business is not only about selling things by all means. Sometimes it goes beyond the deals and sales and makes you give greater significance to customer satisfaction. Establishing strong connections with your customers and providing the best services to have them back again is the ultimate way to grow your business.
Customer-focused business is the most effective marketing strategy to go with, and is more likely to bring fast and long lasting results.
Serving your customers online is even a more difficult job. Satisfactory customer experience never comes easy and you’ll have to truly work hard for that. First and foremost, you should give a careful thought to your website, as it’s the interaction point between your business and your customers.
That’s why building a functional, easy to use and get around website is the best way to better serve your customers. Fortunately, there is a great deal of WordPress plugins out there that provide essential functionality for a better customer experience. Below, you can find some of them that have been personally used and are proven to work.
Google Maps WD
It’s one of your most important responsibilities to make your customers be able to find your business. If your website is still missing out an interactive map, then it’s high time to obtain one. I would recommend checking out Google Maps WD, a feature-packed and intuitive WordPress Google Maps plugin for adding maps to your website.
The created maps are responsive, extremely user-friendly and customizable. They support all the essential Google Maps features and overlays with some additional options here and there.
Google Maps WD comes with four Google maps types (roadmap, satellite, hybrid and terrain) and controls to choose from. You can add unlimited number of markers to the maps with customized icon options.
The built in marker editor lets you create custom marker icons with preferred coloring and images. The plugin supports various overlays such as polygons, polylines, circles and rectangles to highlight specific locations of interest.
You can also add bicycle, transit and traffic layers to the maps to provide more information about traffic network conditions and bicycle paths for specific areas.
The store locator feature is another great way to highlight multiple store locations within a particular area. The plugin comes with 7 customizable map themes, where you can give various skins to the maps and adjust almost every setting for directions, store locator, marker listing, etc.
You can dramatically boost customer satisfaction on your website by responding to their needs and requests in a timely manner. Contact forms are probably the best and easiest way to get in touch with your customers and provide the requested information. Form Maker plugin is the most feature-packed and easy to use WordPress form builder which lets you create contacting, application, questionnaire, survey forms.
The plugin has tons of available fields to add to the forms and enables you to create simple and multi-part forms for just any purpose. It comes with 37 editable themes to give the forms the design that would best match your website. With custom CSS support you can add additional styling features to the forms as well.
Generating forms becomes easier with the pre-built list of forms that are intended for different purposes, which you can edit and use for your own needs. There are three types of Captcha protection available to provide maximum safety with the form submissions. It’s easy to manage the submissions section, as it is searchable and has a number of adjustment and data sorting options.
This is a must-have customer relationship management plugin that your business website needs to obtain from the very head start.
Zopim Live Chat
Live chats are another great way to instantly respond to your customers needs. In comparison with contact forms they require human resources to be there to respond, but if you can afford multiple employees for the live chat support that’s a great option to go with. Zopim Live Chat plugin goes beyond the common live chat and lets you reach out to every visitor of your website.
It’s one of the most popular live chat plugins enabling you to address the needs of your customers in real time and with ease. It enables you to add responsive and mobile-friendly chat widgets to your website and lets you manage multiple conversations through its user-friendly dashboard.
You can use the triggers to effectively reach every visitor on your website when they are about to leave or when they need help. The plugin also provides some stats on visitor flow, user behavior and usage behavior with the built-in analytics. The chat widgets are highly customizable to best fit your website and your needs.
All of us tend to trust customer reviews left for products, and we don’t even want take further actions without knowing what other people experienced using it. WP Reviews is a lightweight and easy to use WordPress plugin that lets you create product, service and content reviews for your website.
You can create product reviews using star, percentage, and point rating options. You can choose which fields in the reviews are required to fill in and also add custom fields if you need any. It includes a tabbed widget to display recent review and ratings to your visitors.
The plugin is easy to configure and comes with tons of color and design customization options and different locations to place the reviews.
Each business and website needs its own tools and ways to provide the best service and experience to their customers. While it’s up to the business owner to figure out which tools and functionalities will be a better way for serving their customers, these WordPress plugins can also come to help at some point.
Feel free to take your pick from the list and suggest other plugins that are also worth mentioning in the list.