Marketing and sales are two challenging aspects of web design. Web designers in various settings often think about where the next project is coming from. For freelancers, it’s exciting to sign up a new client for a long-term project. But there is always a little anxiousness about what to do after that time is over.

And even for agencies the concern is real. Things could be going well now, but what if the biggest client on the agency’s roster decided to do more in-house design next year or what if they get a better quote from a competing agency?

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