There are hundreds of ways to create a beautiful, functional website. Every designer (and every company) has his or her own aesthetic. Sometimes, these aesthetics come together to create something truly unique. However, there are patterns in the web design world, and some design styles are more popular than others.
The days of flashy geocities websites cluttered with dozens of moving images, crazy backgrounds, and obnoxious music are gone. Current web design trends focus more on simplicity; a clean and easy user experience makes your website load faster, which increases your page rank. It also keeps visitors on your site longer. But just because a website is clean and simple doesn’t mean it has to be boring. There are plenty of themes and styles optimized for functionality that still look gorgeous.