Logo design is an art on it’s own, and restricting yourself to one color makes it even more creative. Using black on white has one obvious advantage: it works on all media – internet, print and everything else. Black on white seems to also be where we find the most use of negative space in logo design.
Well designed black on white logo designs are high impact and instantly recognizable – the most well known of which is probably the WWF’s panda logo. Black on white also works very well with flat design and minimal design. Here are a selection of effective black on white logos for your inspiration.