It’s estimated that in 2011 half of all cell phone subscribers will be using smartphone devices. That equals out to roughly 150 million people that could possibly be checking your website on their phone. What they might find could turn them into a frequent user or perhaps drive them away permanently.
Image credit: Johan Larrson
The good news is, due to recent surges in browser technology, mobile specific sites are no longer needed for most websites. By following some basic design and layout guidelines, your phone could easily be accessible on a mobile platform with practically no extra development cost. This means a better user experience, more traffic, and a bullet proof website for the future.