All the large companies and organisations have clear branding guidelines. You may think this is not a necessary step for your own brand, but as we will discuss in this article, there are reasons why you should have them – if you are building a brand that is likely to be featured on other sites, it is important to get your branding guidelines in place and make them as clear and precise as possible. One of the most important aspects of branding guidelines is the things you don’t want people to do to or with your logo or brand name. Here we are bringing to your attention the branding guidelines of some of the bigger internet brands who make it perfectly clear how they don’t want their logo and/or name to be used on other sites.
Branding kits usually consist of some or all of the following: