Anatomy of Colors in Web Design: Attention Grabbing Red

Colors in web design do more than just offer a presentation, they can and often do speak for the product or service, not with words, but with moods and feelings. We have previously covered the anatomy of green, blue, yellow and black, so today we are taking a look at red in web design.

As children we tend to favor the color red, and we prefer bright shades of red such as true red and scarlet. The reason for this is that from a very young age, red grabs our attention. As we mature, it is thought that our blossoming personalities dictate which color we favor, and if we become extroverts we are very likely to continue to favor bright red shades.

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