Once you’ve set out to create an e-store and created a foolproof business plan to put everything into action all that is left to do is set up the e-commerce site itself.

Assuming that you’ve already decided WordPress is the best platform to set up your e-commerce site on, you’re on the lookout for a powerful and flexible e-commerce plugin to help jump-start your online store. With the wide range of e-commerce plugins available, deciding which one to go with can be a daunting task.

In this article, we’ll look at some of the best e-commerce plugins for WordPress and highlight their stand out features to help you pick one for your e-store.

Let’s get right to it!

01. WooCommerce


WooCommerce is a name any online entrepreneur is bound to come across. This powerful plugin not only helps you sell your products online easily but beautifully as well. It is one of the most highly rated and amazing plugins that you could utilize to set up your e-store.

The WooCommerce plugin’s core is available free for download in the WordPress plugin repository. It owes its popularity to its ease of use and extensive range of free and premium add-ons that further enhance its functionality. It supports any type of shipping so you can easily sell your products to any part of the world. The plugin’s inbuilt wizard helps webmasters configure their e-stores fundamental settings in a few simple steps.

WooCommerce gives you complete control over all the tiny details from customer’s accounts and taxes to the appearance of the plugin. With this plugin, you’ll get multiple payment gateways and be able to cater to your customers’ online shopping needs.

Related Reading: 7 Top WooCommerce WordPress Themes on the Market + Why They’re Best


  • Free.
  • Incredibly powerful.
  • Easy to use.
  • Wide range of add-ons and extensions.


  • Most add-ons and extensions are premium.

Full control and flexibility are what this plugin is all about making your work simple yet professional.

02. MarketPress


MarketPress is another incredible plugin known for its excellent range of features and powerful functionality. Whether you want to sell downloadable goods or physical products, MarketPress has got something in store just for you. The plugin itself is just as easy for the webmaster to use as it is for your customers. It ships with everything you could possibly need to set up an all-out e-store on your WordPress site including a shopping cart system.

It also allows you to have all of the images of your products in a separate gallery. You can upload beautiful pictures matching your product and make your shop look visually appealing. This feature is especially useful if you want to add a product catalog to your online store for upcoming products or new arrivals.

Installing plugins and having an online store is just the first step. You also have to have customer loyalty and deliver unparalleled user experience in order to get your store running so your hard work doesn’t go to waste. MarketPress gives you more than 15 payment methods that make it easy for your customers to pay you – the most popular one being PayPal.

Another feature includes you having full control over who can purchase from your store. You can disallow specific guests from purchasing or even limit the times a customer downloads a product.


  • Comes with a shopping cart.
  • Tons of customization options.
  • Disallow specific people from making purchases.


  • Advanced functionality available in premium version.
  • Limited payment gateways.

Users also have control over how many countries the online store is visible to making it a popular choice for e-store owners who want to sell physical goods.

03. Shopp


Shopp is a well-coded and excellent e-commerce plugin that is built to boost both your site’s performance and incoming traffic making your online store easier to handle and comfortable for your team and customers alike. Shopp is available free for download from the WordPress plugin repository and ships with a plethora of useful e-commerce features that enable webmasters to set up their stores in minutes.

Publish with WordPress. Sell with Shopp.

The plugin comes with a ton of layouts and templates right out of the box making your e-store all the more appealing to browse through. If you’re looking for a hassle-free solution then Shopp guarantees that. The procedure is quite simple for you and your customers alike. All you have to do is provide the details of your products, sell them, and then ship them off to your customers.


  • Pre-installed templates and layouts.
  • Easy to setup.
  • Boosts your site’s performance.


  • Limited functionality.

The online shopping experience your customers gain is bound to be one they won’t forget anytime soon!

04. iThemes Exchange: Simple E-Commerce


One of the many things about an online store is either seeing too much of what you don’t need or not enough to begin with. iThemes Exchange’s Simple E-Commerce plugin creates a balance between both of these scenarios through simple add-ons so now you can easily control what you do and don’t want to see. This makes it easier for webmasters to run their store.

The plugin supports two payment methods both of which are widely used all over the world – Stripe and PayPal. One of the best features about this plugin is that its core is lightweight and comes with an extensive set of add-ons that enable webmasters to enhance functionality as per their requirements.

You also have the option to view advanced options for extended needs and other professional tools that you might require.


  • Lightweight plugin.
  • Extendable.
  • Advanced customization options.


  • Supports two payment gateways.

So as you can see, iThemes Exchange makes almost anything and everything possible for you – it’s truly a no-brainer!

06. Jigoshop


Jigoshop is a feature-filled e-commerce plugin for WordPress that optimizes your e-store to deliver excellent performance while ensuring full customizability. In most cases when webmasters search for e-commerce plugins for their website, they either find plugins that are simple and easy to work with no advanced options or they find plugins made especially for professional use with complex options.

One of the stand out features Jigoshop has on offer is that it support several different product types, including:

  1. Downloadable products.
  2. Variable products.
  3. Affiliate products.
  4. Grouped products.

Jigoshop is the best of both worlds. You can find all of the options needed for professional use but the options and setup is easy to use and can be done quickly as well so no need to go through complexities at all. With Jigoshop, you’ll be able to set up your very own dynamic e-store in no time and get detailed reports of your store’s performance. The plugin can also help you in managing your stock by giving you a notification as a reminder to let you know that your stock is getting low.


  • Supports multiple product types.
  • Optimizes your e-store.
  • Advanced options available.
  • Features reporting.


  • Limited payment gateways.

With a ton of different product options and ease of usability, Jigoshop is definitely worth trying out.

07. WP E-Commerce


Expanding your WordPress-built website from a blog to an online store? WP E-Commerce is highly recommended for both newbies and professionals.

If this is your first online store, then WP E-Commerce will not result in you wanting to pull all of your hair out as the setup is not complicated at all. In fact, you’ll be done with it and start selling digital downloads, physical products, or memberships in a matter of minutes. But if you still think you’re facing difficulties, you can find tutorials of how to setup WP E-Commerce where you’ll be shown exactly what to do step by step.

It includes built-in shipping methods and popular courier services from all over the world so get started now. WP E-Commerce is a great plugin for new online entrepreneurs who are testing out the e-commerce waters.


  • Supports digital downloads, physical products, and membership sites.
  • Easy to use.
  • Intuitive user interface.


  • Limited functionality.

WP E-Commerce offers incredible functionality packed into an easy to use plugin with a neat and clean interface.

08. Easy Digital Downloads


Easy Digital Downloads is a comprehensive and popular e-commerce solution for WordPress sites that lets you sell both digital products and non-physical products. This lightweight plugin is ideal for e-store owners who only sell digital goods and comes with everything they’d need right out of the box.

The Easy Digital Downloads plugin features a shopping cart system integrated into its core that makes it simple for customers to purchase multiple downloadable items in one go. Another amazing feature is that it supports a complete promotional code system that lets you set up special discounts.

When you’re ready to take things to the next level, you can enhance Easy Digital Downloads’ core functionality by adding any of its extensions. This ensures that you get all of the functionality you’ll actually use without bloating your site.


  • Supports digital products and non-physical goods.
  • Lightweight plugin.
  • Integrated shopping cart system.


  • Extensions are pricey.

Easy Digital Downloads is a popular e-commerce solution for all kinds of users.

Which E-Commerce Plugin Is Right For You

Now that we’ve covered some of the best e-commerce solutions for your WordPress site, let’s take a look at how you can select which one’s right for you.

If you’re looking for a lightweight plugin with all the basic functionality in place then WooCommerce is the best choice for you. It’s got everything you need to set up your e-store and offers a plethora of add-ons for you to choose from when you’re ready to add more features.

Those of you who want to sell digital downloads and other non-physical goods should definitely give Easy Digital Downloads a shot. Although some other plugins on our list allow users to sell digital goods, no one does it like Easy Digital Downloads!

If you’re testing out the e-commerce waters and aren’t sure what type of product you’ll end up sticking with then you should go for the Jigoshop plugin. It features several different product categories to stock on your e-commerce site which gives you the option of testing them all out through a single platform.

Wrapping It Up

E-commerce is growing rapidly and there’s no better time to set up your very own e-store than now. WordPress makes is significantly easier for webmasters to dip their toes into e-commerce and see if it’s a good fit for them with its incredible range of e-commerce plugins.

Depending upon the nature of your e-store, what you’re looking for in a plugin, and the user experience you wish to deliver to your customers, you can select an e-commerce plugin that’s best for both you and your site. We ran the rule over some of the best offerings and, hopefully, have offered enough insight to help you make an informed decision.

Which e-commerce plugins have you tried out? Which features do you look for in an e-commerce plugin? We’d love to hear all about your experience so let us know by commenting below!

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