‘Clean’ – how often we hear this word from web designers. These days many of them tend to make their sites in this style and so achieve the best results in their creative work. Clean web design means uncluttered layout, organized look, good proportion of text and visual content.

Clean website design does not by any means have to be all white. Such websites can be done in any pastel color; moreover, it can even be black. Another thing is the quantity of colors: there can be two, three or more tones used, because accents are included, too. Clean web design does not exclude imagery. Quite the contrary: a website should have enough visuals to have the wow effect on users and boost the conversion rates.

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