Have you ever walked into a boutique store with bad lighting, crappy music, and a weird smell? Feel like buying anything? Well the same goes with online stores – and that’s why web design and UX is so important in the world of ecommerce. In addition to killer products and awesome copywriting, an ecommerce site should have intuitive navigation, a straightforward checkout flow, and it needs to look amazing. All of which fall under the auspices of design.